Every organisation has its own set of expertise — you can’t possibly judge a fish by its ability to climb a tree. Oftentimes it is more cost-conscious and strategic to outsource certain parts of your business to the people who have the expertise and can fulfil requirements better. 

For example, customer service is one such area of business that, if done right, can help you retain customers. Many organisations outsource customer support to different companies, but all of us have had a customer support call gone wrong at least once or twice in our lifetime. At a crucial time like this, how do you know which outsourcing partner can best support your business needs so that your customer keeps on coming back?